Data Quality Pledge

We believe that data quality is the central pillar of the consumer data ecosystem and surveys. By focusing on quality all other measures - revenue, profits, relationships, growth - follow.

We believe everyone in the ecosystem should do their part to solve quality issues that affect critical business decisions.

We agree to only use data of the highest quality available to ensure the right decisions are made without fear of misrepresentation or disinformation.

By joining this pledge, we commit to:

•  Transparently publishing indicators of quality 

•  Ensuring all staff, and suppliers, are trained in best practices on quality,  including the principles of this Pledge

•  Sharing examples of bad practices

Fill out the form to join the Pledge.

By signing the Pledge, you are contributing to transparency around survey quality. To progress transparency, every pledging company gets no cost access to measurement technology to see the quality of their sample compared to industry average.